Dance versus not-dance

Dancing with your Neighbours (c) Tom GowanlockIt’s an interesting challenge for the Yorkshire Dance marketing department to work on a festival like Wendy Houstoun’s Juncture 2014.

We’ve clearly billed it as a “festival of contemporary movement, theatre and film work” which equally clearly reveals that we’ve swerved right around the D-word.

You’re a dance agency, though, right? Dance is what you do, right? Where’s all the dance, Yorkshire Dance?

We’d love to hear your thoughts about the programme of Juncture 2014, with its mixture of live art, photography, sculptural performance and, um, walking.

Are you a dance-lover who’s baffled by the programme? Are you a live art-lover who’s baffled by the venue(s)?

How do all these artforms relate to dance? Do they need to? Do you even care?

Tell us what you think!

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  1. Wendy Houstoun, 4 years ago

    I find this a bit troubling as it seems to express fear and anxiety and, at the same time, play into the most conservative notions of ” dance”. As the festival is called ” Juncture ” it signals to me a place where things meet. A lot of dance suffers from it’s isolation from other forms…or at least a funding concern with how many dance steps are in a piece, or how much training is visible in a performance. Dance and its makers are continually under pressure to exhibit their form in a fixed way . Technical prowess, feel good music and brain dead content. Perhaps there is a more positive way to think about this programme which is that it finds connections between one form and another- allowing us all to find the place where ideas meet rather than separate?

  2. Antony Dunn, 4 years ago

    Wendy – thanks for this. I think it’s fair to say that arts marketing departments subsist almost entirely on a diet of fear and anxiety, though, in the case of Juncture 2014, it’s not at all caused by the content of the programme.

    You’re certainly right about the meaning of the title, JUNCTURE – a place where things meet. That’s exciting for us – talking publicly about something which is exploring dance’s relationships with all kinds of ‘other’ things.

  3. Fra Panella, 4 years ago

    As an Arts Marketeer, I find this post refreshing; honestly interested in connecting with the audience, asking those questions that people tend to murmur (or shout) when both programmers or marketeers are out of ear shoot. To answer your questions Antony, I’d only say that I love how walking has been included, physically joining the venues and art forms involved in the programme… Thanks Fra


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